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No. 104
Read. 339
Title (No. 391) Women Surpass Men in Online Shopping Rate and Frequency
Date 2017-10-30


This graph shows the rate of Internet shoppers aged over 12 by age group and the monthly average frequency of online shopping. In all age groups but the over 60s group, women's online shopping rate and monthly shopping frequency were higher than men. The biggest age group of internet shoppers was the 20s group for both men and women, which was followed by 30s, 40s, 12-19, 50s, and over 60s. The rates of the Internet shoppers for women and men were highest in the 20s group, 84.7% and 75.0% respectively. As the age goes up, the rates declined: in the 50s group, the female and male rates of the Internet shopper were 26.9% and 24.5%. The rates hit the lowest in the over 60s group, 8.4% for women and 9.8% and men. In particular, the rate of female Internet shoppers in the 30s group was 15.6%p higher than that of male shoppers. This gap was wider in the 40s group as the rate of female Internet shoppers was 19.3%p higher than that of male shoppers. Also, women shopped online more frequently than men in all age groups but the over 60s group. On the other hand, monthly online shopping frequency for women and men was highest both in the 30s group with 1.6 times and 1.2 times respectively while the rates of female and male online shoppers were highest in the 20s group.

 

※ When you cite any graph or article from 'Statistical Reports' on the Gender Statistics Information System (GSIS), please indicate the source as GSIS, Korean Women’s Development Institute (KWDI).